Key Takeaways Map distinct ads for Awareness, Consideration, and Decision Automate audience transitions via pixel and CRM triggers Use rules to pivot budgets and swap creatives in real time Review weekly to tighten leaks and scale winners A funnel without automation is a leaky bucket—manual handoffs slow down prospe

Key Takeaways Hook in 3 seconds with a visual or question Keep videos 6–15 seconds for max completion Design for muted autoplay with captions Use narrative arcs—even short ones—to sustain interest With 85% of Facebook video views muted, and attention spans shorter than a goldfish’s, your videos must earn every

Key Takeaways Layer first-party signals with AI-sourced lookalikes Use zero-party quiz data for ultra-personalization Refresh and prune segments monthly Automate dynamic personalization in creative Broad audiences cost more and convert less. Precision segments—built on real behavior—drive down CPAs and supercharge

Key Takeaways Spread risk across multiple micro-campaigns Learn fast: kill losers after 24 hours Scale winners incrementally, not all at once Automate setup and pausing to save hours With limited budgets, you can’t afford one big bet—so spread tiny bets across multiple tests, then compound your wins. Day 1: Ideat

Key Takeaways Test hundreds of asset combinations automatically Surface top-performing creatives in days, not weeks Preserve brand consistency with templated overlays Continuous freshness keeps costs down Most campaigns die on the vine because creatives get stale. With dynamic creative, you upload chunks (headlines, i